The modern mobile A/V production studio

Over at my favorite tech site The Verge, Jordan Oplinger demonstrates how on the go production is done in 2012. Note: no specialized equipment, beyond the necessary kit to capture signal. Once it’s captured, everything goes straight through to post on the MBP. This is in stark contrast to the situation last decade, where companies tried to sell things like the Streamgenie to live-produce content on the go.  The metaphor of the “media truck” is slowly dying.

I find it interesting that she records video and audio separately, just like they do in the movies – there may be an easier way to do this, but there’s no denying that The Verge always has the highest quality A/V coverage of the events they attend.

Also notice the complete absence of a “video” camera.  In 2012, a camera is a camera is a camera, and DSLR’s are the best kind of camera, whether you’re taking video or stills.